Earned Media
In the news – a couple of examples of news coverage garnered for events
Miracles Christmas Parade on
34th Street
The inaugural Miracles Christmas Parade
LIVE UNITED – Pass it On.
Random Acts of Kindness (RAK) Day supported by United Way street teams of volunteers committing random acts of kindness throughout the community
Design & Desktop Publishing
Introduction of Goodwill as new Lubbock Area United Way Community Partner
2009 Gold Addy Award for Public Service Audio/Visual: 2009 United Way Campaign Video, “The United Way Story”
“The United Way Story” Campaign Video focused on being a single narrative comprised of various experiences from different people. We repurposed the content of each interview we did and released as shorts to support the launch of the organization’s YouTube channel.