This is a series of marketing emails for Express Employment Professionals using the platform, Emma.

Not a lot of variation in the content but small and strategic changes through an iterative process landed a perfect score, 10, from the platform.

Top Job Candidates Email Series

Short and Sweet and yes, Santa was probably the reason they clicked.

It makes for a fun visual though. Here are the stats.

Record setting fundraising for National MS Society, Lubbock Chapter events—email marketing was crucial

Through email and strategic marketing and communications, three of the five fundraising events (2011) raised the largest amount ever in their history. One of the events, Bike MS: 2011 Cactus & Crude Ride, logged a 45% increase above the previous largest amount raised. 

Five fundraising events for the Lubbock chapter of the National Multiple Sclerosis Society; each event exceeded the amount raised in the previous year.