Little to Be Big Campaign Launch
Working with Big Brothers Big Sisters Lubbock, launched a localized ‘It Takes Little to Be Big’ campaign, with a #BeBig push through five social media channels Facebook, Twitter, Instagram, YouTube, and TikTok.
The campaign also included a landing page underscoring the idea that it only takes a little to make a BIG impact and featured a call to action to sign up for an e-newsletter. In addition, the main website featured a pop-up spinner with ideas for easy activities that Bigs could do with their Littles. Each of the activity ideas included mentions of organizations related to each member of the Board of Directors. All messaging communicated the idea that it only takes a little to make a positive and BIG impact on someone’s life.
The #BeBig digital media campaign was supported by various events including Pumpkin Carving at the BBBS Lubbock office, Trunk-or-Treat, and a BIG Night in the Graffiti Garden.
The campaign resulted in a combined reach of 6.5K impressions, a 99.8% increase compared to the same period in 2022 and an increase in video watch time by 343.8% In addition there was a head count of approximately 200 participants at events.