Little to Be Big Campaign Launch

Working with BBBS Lubbock, I helped launch the localized ‘It Takes Little to Be Big’ campaign, with a #BeBig push through five social media channels Facebook, Twitter, Instagram, YouTube, and TikTok.

The campaign also included a landing page underscoring the idea that it only takes a little to make a BIG impact and featured a call to action to sign up for an e-newsletter. In addition, the main website featured a pop-up spinner with ideas for easy activities that Bigs could do with their Littles. All messaging communicating the idea that it only takes a little to make a positive and BIG impact on someone’s life.

#BeBig Landing Page (opens in a new page)

The #BeBig digital media campaign was supported by various events including Pumpkin Carving at the BBBBS Lubbock office, Trunk-or-Treat, and a BIG Night in the Graffiti Garden.

The campaign resulted in a combined reach of 5.5K impressions, a 26% increase compared to the previous three month period. In addition there was a head count of approximately 200 participants at events.