"It Takes Little to Be Big" Campaign Facebook post screenshot. Post is image of a Big and Little laughing together. Text reads, "Here at Big Brothers Big Sisters of Lubbock, we know Little moments can have a Big impact. #BeBig"
Facebook post about one of the IRL events supporting The #BeBig digital media branding campaign, community partner UMC's (tagged) Annual Trunk or Treat.
Facebook post about one of the IRL events supporting The #BeBig digital media branding campaign, a BIG Night in the Graffiti Garden.
Screenshot of a nationally produced "It Takes Little to Be Big" YouTube video published on BBBS LBK YouTube channel as part of local campaign roll-out
‘It Takes Little to Be Big’ campaign landing page pop-up spinner titled, "Little Moments, Big Fun Ideas" The spinner gives ideas for easy activities that Bigs could do with their Littles, with mentions of organizations related to each member of the Board of Directors. Heading reads, "The Power of Mentorship Lies in the Moments that Spark Curiosity, Aspiration, and Confidence."

It Takes Little
to Be Big Campaign Launch

Working with Big Brothers Big Sisters Lubbock, launched a localized ‘It Takes Little to Be Big’ campaign, with a #BeBig push through five social media channels Facebook, Twitter, Instagram, YouTube, and TikTok.

The campaign also included a landing page underscoring the idea that it only takes a little to make a BIG impact and featured a call to action to sign up for an e-newsletter. In addition, the main website featured a pop-up spinner with ideas for easy activities that Bigs could do with their Littles. Each of the activity ideas included mentions of organizations related to each member of the Board of Directors. All messaging communicated the idea that it only takes a little to make a positive and BIG impact on someone’s life.

‘It Takes Little to Be Big’ campaign landing page pop-up spinner showing ideas for easy activities that Bigs could do with their Littles, with mentions of organizations related to each member of the Board of Directors. This reads,"It Takes Little to Be BIg! Support a local non-profit like St. Francis Ministries, just by checking out a community event. See what's coming up on their Facebook page, with link"
‘It Takes Little to Be Big’ campaign landing page pop-up spinner showing ideas for easy activities that Bigs could do with their Littles, with mentions of organizations related to each member of the Board of Directors. This reads,"It Takes Little to Be BIg! There's all kinds of fun moments happening at any of the City of Lubbock libraries. Visit them on Facebook, with link"
‘It Takes Little to Be Big’ campaign landing page pop-up spinner showing ideas for easy activities that Bigs could do with their Littles, with mentions of organizations related to each member of the Board of Directors. This reads,"It Takes Little to Be BIg! Set out on an art trek. Check out the Public Art Collection on the Texas Tech University campus. Plan your trek here: with link"
It Takes Little to Be Big sticker

The #BeBig digital media campaign was supported by various events including Pumpkin Carving at the BBBS Lubbock office, Trunk-or-Treat, and a BIG Night in the Graffiti Garden.

The campaign resulted in a combined reach of 6.5K impressions, a 99.8% increase compared to the same period in 2022 and an increase in video watch time by 343.8% In addition there was a head count of approximately 200 participants at events.

visit their website at https://bbbslubbock.org/

Posted on: Last updated on: Written by: Categorized in: Campaign Creation, Content Creation, Copywriting, Social Media

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